Frog Bikes: 25% cumulative reduction in bike emissions in latest Emissions Report
28 November 2023 - News
Frog Bikes, a leading manufacturer of kids’ bikes, today announces the release of its latest Emissions Report covering the 12 months to February 2023, showcasing a reduction in emissions per bike, great strides towards recycled aluminium and fostering a more eco-conscious approach to production.
Since establishing its baseline in 2019, Frog Bikes has achieved a significant 25% cumulative reduction in emissions per bike.
Anna Drew, Head of Sustainability & Strategy at Frog Bikes commented, “This milestone underscores our commitment to halving emissions by 2030, marking a significant step towards a more sustainable future.”
To enhance accuracy in its emissions metrics, Frog Bikes undertook the extensive task of weighing every component on every bike assembled in its factory, which has resulted in significantly more precise data.
Key findings from the sustainability report include that the average Frog bike generates approximately 90kg of CO2e emissions. To put this into perspective, children can offset this carbon footprint by biking to school twice a week, rather than travelling by car, for a year. In addition, passing down a bike to another child doubles the positive impact.
As part of Frog’s ongoing dedication to environmental responsibility, a staff sustainability survey was conducted. Encouragingly, the survey revealed that 89% of its employees believe they can actively contribute to enhancing Frog Bikes' sustainability efforts in their respective roles.
Moreover, Frog’s conscientious efforts have led to a significant decrease in air travel for components, with less than 1% of its components transported by air in 2022, in contrast to 3.5% in 2021. Frog has also eliminated an additional 3 tonnes of plastics from its packaging, contributing to a reduction in plastic waste and furthering its commitment to sustainable packaging solutions.
In its pursuit of greener transportation, Frog Bikes operates two electric pool cars (purchased secondhand) that have collectively travelled over 37,000 on Frog business. This has resulted in a substantial reduction of 9 tonnes of CO2e.
"As an environmentally conscious brand, we remain steadfast in our commitment to sustainable practices," says Anna Drew. "We are immensely proud of our progress outlined in this report, and we remain dedicated to exploring further avenues to reduce our environmental footprint."
Frog Bikes continues to lead the way in promoting sustainability within the kids’ bicycle industry, striving to inspire positive change with the planned introduction of post-consumer recycled aluminium that will address a main emissions hotspot and help preserve the planet for future generations.
To view the Sustainability Report please visit www.frogbikes.co.uk/sustainability