The Frog Bikes team and family, friends and relatives are hosting a virtual cycle challenge, The Frog Express to raise funds for the Magic Breakfast!

The Magic Breakfast is an amazing charity that provides healthy school breakfasts to children at risk of hunger in disadvantaged areas of the UK, with the aim to end hunger as a barrier to education!

The Frog Express mission
To collectively cycle the distance from Ascot (Frog Bikes HQ) to Lapland and back again - a distance of 4100 miles in just one month! (From 15 November to 17 December 2021) That's going to require a lot of pedal power!!

Every person that sponsors this fantastic cause will be placed into a prize draw to win a brand new Frog 47 first pedal bike!

Sponsor us today

Why Magic Breakfast?
We all know that breakfast is an important part of any child’s diet, and as one of the three main meals a day it should provide between 20 35% of nutrient intake. But many children miss out on breakfast.

A 2012 study showed that 14% of children surveyed did not eat breakfast. This equates to 1 in 7, and a third of these children reported not eating anything until lunchtime!!! So, let's help to fuel their learning!

How you can help
A small donation of £5.53 can provide one month of breakfast and support for a child. And every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Sponsor us today, to help reach more hungry children.
Sponsor us today

Terms and Conditions

The Promotion
1. This Promotion (the “Promotion”) is organised and hosted by Frog Bikes. 2. The Promotion will run from 09.00 am on the 15 November 2021 (BST) up to and including 11.59 am on the 17 December 2021 (the “Promotional Period”). 3. The Promotion is open to all residents of the United Kingdom and Europe aged over 18 or with the consent of a parent or guardian aged over 18. Employees and Trustees of Frog Bikes can sponsor the cause but will not be entered into the competition.

Entry Requirements
4. To enter, participants must sponsor the Frog Bikes Frog Express fundraiser via the online JustGiving form https://www.justgiving.com/fundraising/frog-bikes-frog-express

The Prize
5. The winning participant (“The Prize Winner”) will win a kids Frog Bikes Frog 47 in green, suitable for 4-6-year-olds with an average inside leg measurement of 47cm. The winner will be picked at random from qualifying entries. The winner will be shared on the Frog Bikes social pages.
6. The Prize is non-transferable and cannot be exchanged for cash or an alternative prize.
7. The Prize Winner will be chosen and contacted via social media within 7 days of the closing date of 17 December 2021. The Prize Winner will then have 7 days to respond and claim their prize. The Prize Winner must consent that their details will be shared with Frog Bikes to arrange delivery of their bike. If there is no response after 7 days, a new Prize Winner will be chosen and contacted. Please note due to these time scales the bike may not be delivered to the Prize Winner in December 2021.

Promotional Rights
9. By submitting their entry to The Promotion, participants agree to grant Frog Bikes the right to free reproduction and exhibition of the entry in all media to promote Frog Bikes. The copyright of entry remains with the entrant.
10. Participants may be asked to take part in publicity activities, but their acceptance is not a requirement of the promotion. 11. Submission of an entry will be taken to mean acceptance of these Terms and Conditions.

For queries relating to this Promotion please contact marketing@frogbikes.com

Frog Bikes Ltd, Unit 7-9 Silwood Business Centre, Buckhurst Road, Ascot. SL5 7PW.


Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.

As they set about creating quality, lightweight & affordable kids' bikes Frog Bikes was born. Seven years down the line and Frog's child-centred approach has earned them global accolade; industry awards for innovation and design, an award-winning factory, around 1,800 retailers worldwide and thriving partnerships.

Re-Designing The Kids Bike

Together with Brunel University & renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame); we have reformed the thinking behind children’s bike design.

All of our bikes are designed with the child in mind. We continually modify our frames and components in collaboration with sports scientists at the Brunel University.

As our Head of R&D, Dr Tom Korff explains:

“Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child’s unique anatomy and his/her unique needs”.

Everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child's journey as comfortable and enjoyable as possible. Features such as adjustable brakes and our handlebar stem add-on provide room for growth, whilst the shorter cranks, scaled down handlebars and easy to reach brake levers assist comfort so they can travel further and faster.

Supporting Local Business

We have partnered with select independent retailers to help deliver a professional and quality service to all our customers. Our dealers are at the heart of everything we do and take care of everything from bike fitting, professional advice, assembly by a qualified mechanic, on-going support and servicing.
We actively support the work our stores do for the local community. Our aim is to educate communities and provide resources so little ones get riding earlier.  We can provide everything from on-site support to a fleet of Frog Bikes for your little ones to try!  Check out our events page to see when and where our next events are happening:  www.frogbikes.com/events   

Getting More Kids On Bikes

Ultimately, we want to foster a generation of healthy, active and happy children with positive, lifelong habits. To achieve this goal, we partner with like-minded organisations, across all sectors, to collectively make a change and get more kids on bikes.

We work with everyone who shares our passion for bikes and getting kids active, from local schools and governments to holiday resorts and corporate organisations.