HOW FROG BIKES STARTED
Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.
As they set about creating quality, lightweight & affordable kids' bikes Frog Bikes was born. Nine years down the line and Frog's child-centred approach has earned them global accolade; industry awards for innovation and design, an award-winning factory, around 1,800 retailers worldwide and thriving partnerships.
Re-Designing The Kids Bike
Together with Brunel University & renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame); we have reformed the thinking behind children’s bike design.
All of our bikes are designed with the child in mind. We continually modify our frames and components in collaboration with sports scientists at the Brunel University.
As our Head of R&D, Dr Tom Korff explains:
|“Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child’s unique anatomy and his/her unique needs”.|
Everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child's journey as comfortable and enjoyable as possible. Features such as adjustable brakes and our handlebar stem add-on provide room for growth, whilst the shorter cranks, scaled down handlebars and easy to reach brake levers assist comfort so they can travel further and faster.
Supporting Local Business
We have partnered with select independent retailers to help deliver a professional and quality service to all our customers. Our dealers are at the heart of everything we do and take care of everything from bike fitting, professional advice, assembly by a qualified mechanic, on-going support and servicing.
Getting More Kids On Bikes
Ultimately, we want to foster a generation of healthy, active and happy children with positive, lifelong habits. To achieve this goal, we partner with like-minded organisations, across all sectors, to collectively make a change and get more kids on bikes.