Jerry Lawson

Jerry spent the first 20 years of his career honing his commercial skills at large retailers, including Tesco, Amazon and John Lewis, where he created new product ranges, worked closely with global suppliers and developed the strategy for new business units.  During this time, cycling was just something he did in his spare time!  He has been an enthusiastic participant of cycling and multi-sports events for many years, with numerous long-distance cycling events, triathlons, Ironman triathlons and 13 marathons to his name.  He particularly enjoyed working on the London Olympic road race and triathlon events in 2012. Now, as “Chief Frog” he oversees the whole business, manages business development, and has a particular focus on bike design.