About Frog

HOW IT ALL STARTED

Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.

As they set about creating quality, lightweight & affordable kids’ bikes Frog Bikes was born. Five years down the line and Frogs' child-centred approach has earned them global accolade; industry awards for innovation and design, an award-winning factory, around 1,800 retailers worldwide and thriving partnerships.

RE-DESIGNING THE KIDS’ BIKE

Together with Brunel University & renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame); we have reformed the thinking behind children’s bike design.

As our Head of R&D, Dr Tom Korff explains:
 
“Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child’s unique anatomy and his/her unique needs”.
 
Everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child's journey as comfortable and enjoyable as possible. Features such as adjustable brakes and our handlebar stem add-on provide room for growth, whilst the shorter cranks, scaled down handlebars and easy to reach brake levers assist comfort so they can travel further and faster.


SUPPORTING LOCAL BUSINESS

We have partnered with select independent retailers to help deliver a professional and quality service to all our customers. Our dealers are at the heart of everything we do and take care of everything from bike fitting, professional advice, assembly by a qualified mechanic, on-going support and servicing.
 
We actively support the work our stores do for the local community. Our aim is to educate communities and provide resources so little ones get riding earlier.  We can provide everything from on-site support to a fleet of Frog Bikes for your little ones to try!  Check out our events page to see when and where our next events are happening:  www.frogbikes.com/events   

 

GETTING MORE KIDS ON BIKES

Ultimately, we want to foster a generation of healthy, active and happy children with positive lifelong habits. To achieve this goal, we partner with like-minded organisations, across all sectors, to collectively make a change and get more kids on bikes.

We work with everyone who shares our passion for bikes and getting kids active, from local schools and governments to holiday resorts and corporate organisations. Here are some of our current partners: https://www.frogbikes.com/partners

 

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